Address Data Quality - Loqate Partner Talks featuring WinPure & Green Vue

In this episode of Partner Talks we focus on Address Data Quality. Features Vicki from Loqate speaking with our Solutions Expert Ben Cutler and one of our customers David Sterling from Green Vue, who uses our award-winning Data Quality Tool Clean & Match Enterprise to help with location address data quality and data matching. Green Vue are able to use the Loqate Reverse Geocode data set embedded into WinPure's Clean & Match Enterprise to identify nearest address where they only had longitude & latitude values. Since the output returned the distance in meters from the input long/lat to the address verification output, they could make decisions on which data points to use for our analysis.

Highlights include:
What was the determining factor in you choosing WinPure for your Data Quality?
"We had worked with other fuzzy matching routines from alternate vendors and they had neither the user ease or performance that we saw with WinPure"

What are the business benefits you are seeing ?
"Improved matching results and, most importantly, far fewer false positives"

▬ Contents of this video ▬▬▬▬▬▬
00:00 Introduction
00:30 Addressing Data Quality Challenges
03:19 How address verification adds value
04:20 Benefits of using Reverse Geocoding
05:38 Data Quality Challenges
07:12 Why Green Vue choose WinPure
08:14 How Address Verification is used in Data Matching
10:39 How to make data more valable to customers
11:58 Final Thoughts

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