NVIDIA Has Overrun the Market

NVIDIA is absolutely everywhere. They've flooded-out competition in the gaming space for years, and we wouldn't be surprised if NVIDIA applies a similar total market assault to AI or other sectors. Today though, we're focusing on how NVIDIA has overrun AMD (and, to a less observable extent, of course Intel Arc) in the gaming GPU business. #NVDA has been stretching some of its launch timelines and overlapping its GPU generations more lately, and we think they might be using the prior generation to fulfill the low-end market for the current options. This video makes a number of judgment calls on analyzing data over about 14 years for NVIDIA vs. AMD launches, embargo dates, and prices. We cannot perfectly encapsulate everything because it requires subjectivity to determine which cards qualify for analysis, but we think this gives a good overall picture.

Updated the title: It was "NVIDIA Has Flooded the Market" (meaning to overrun or overwhelm with options, as they've done). Some pointed out that this has a specific economic meaning with a specific definition. Updated for that reason. Thanks!



TIMESTAMPS

00:00 - NVIDIA Flooded the Market
02:11 - Checking for Confirmation Bias
04:16 - NVIDIA's Media Strategy
07:21 - NVIDIA vs. AMD Marketshare
09:20 - Counting Methodology & Choices
11:48 - NVIDIA Generational Duration & Time Between
16:05 - AMD Generational Duration & Time Between
17:19 - Launch Strategy Comparison
21:05 - Price Comparison & Increase
22:46 - Inflation Adjustment
23:09 - Conclusion

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Steve Burke: Writing, Host, Editing
Jeremy Clayton: Writing, Research
Vitalii Makhnovets: Video Editing

[GamersNexus]

Updated the title: It was "NVIDIA Has Flooded the Market" (meaning to overrun or overwhelm with options, as they've done). Some pointed out that this has a specific economic meaning with a specific definition. Updated for that reason. Thanks!

[wholetyouinhere]

This phenomenon is referred to as "shelf terrorism" in certain circles. It's very common with candy brands in the United States. For example, Reese's makes about a dozen variants of essentially the same candy in order to expand their presence on store shelves. If a store designates five shelves for candy, Reese's products can easily take up an entire shelf. But all of that candy is virtually the same thing. It's the laziest illusion of choice you'll ever see. And stores can't refuse any Reese's variant products without being cut off from the primary product, which simply isn't an option.

[RavTokomi]

Kind of to Gordon's point, it feels like Nvidia has a 75% market share, and AMD as a 75% comments section share.

[Duncan]

This is exactly I never sort store pages by reccomend or most popular, I've always been dubious of how those sorting filters are implemented.

[DairelFoleur]

Google pushes reddit on their search pages thanks to the AI deal with reddit. Nvidia pays to put their products first at Amazon, Best Buy, etc.

Nividia can also buy more shelf space at retailers.

[merchant_of_kek]

Seeing dozens of +1000 dollar gpus make me chuckle

[ClusterShart]

Flooded markets and yet no reasonable prices. I hate modernity.

[Tarukeys]

In the early 2000's, a private computer shop owner told me that he had to sell a certain percentage of Intel CPU or else, he would not be able to order as many as he needed/wanted. The giant companies are all bullies and their success, their huge market shares, are not due only to having the best product nor the ones that are wanted. I remember the Radeon 9700 Pro after ATI bought Artx. That card was far, VERY FAR ahead of anything nVidia had and their FX cards were pathetic in comparison. The 9700 Pro had serious 2nd gen of shaders (dx9) capacites and the FX series were ok for the demos on their website and it's about it. The low end, the FX 5200, was a pure joke. Guess what? Most people didn't want it and they wanted the shitty card with the green logo. There was none in store, I had to buy it online on NCIX. I had a 9800 and that thing last me 4 years before I started to feel the need for another one. I was running Far Cry maxed out at 1024x768 while others were only dreaming about it.

[Mark-wogq]

Sales background here, that Mere-exposure is applicable to almost anything! Its why persistent ads are so effective. You may not want that thing at the moment of seeing the ad. You may even actively dislike it or curse it. But when consumers come to the moment where they want a product in that category they'll choose the one they've been overexposed to WAY more. It's why targeted ads are so effective and sought after!

Edit: I have now adjusted some abbreviation, spelling, and grammar errors to better meet the YouTube comment section perfection standard.

[TheGhostInTheWires]

It's even worse in the Machine Learning market. They basically have a monopoly on machine learning chips/cards.

[wileysneak]

at 9:45 steve gets so into his GPUs that you can hear his cooling fans spinning up

[callumlaland]

I do find it funny how I recently sat my economics final exam and there was a question around the monopoly of Nvidia and chips haha

[Dudummeskind]

I’ll stop calling GN a Youtube-Channel or media outlet. You’ve become journalists. The attention to detail and the standards you and your team adhere to are outstanding.

[Martin_danko]

In your last collab with Wendell you said you would do a commercial/enterprise SSD test on a gaming pc, please do it. Thanks for the great content!

[..]

I feel like ads these days are heavily reliant on the "mere exposure" effect, because the quality of modern advertising is the lowest it's ever been.

[jernaugurgeh]

UK-based mainstream retailer Argos has 41 GPUs listed on its app / site and only 5 are AMD…

They offer one RX 6600, one 7800 XT, one 7900 XT, and two 7900 XTX…

But they have 15 variants of the 4060 😳

[cyphaborg]

I still can't believe we have $2K gaming cards xD.
I thought $800 was already really high.

[Ben-Rogue]

In New Zealand, we have only ONE major PC parts retailer that sells any real selection of AMD Radeon GPU's, with 23 Radeon and 109 NVIDIA Skus. One other PC retailer has 6 Radeon and over 100 NVIDIA. Two of the more "Premium" PC parts retailers, don't even sell consumer AMD Radeon cards (they used to).
What I find funny though, is that despite AMD's massive up-hill battle to have the Radeon GPU's seen, buried under the pages and pages of NVIDIA products, they still manage to make up around half of the top 10 sellers at the largest retailer... Makes me wonder why the smaller retailers don't sell them...

[gamingmarcus]

Remember that AMD was 100% convinced that the 7900XT would be a good seller at 900$. Let's not keep pondering wether they are strategic geniuses when it comes to product segmentation

[mk-wzsh]

In Europe, in Poland, Nvidia and Intel provide cards for pre-launch testing. However, local AMD branches usually do not have any cards to send for testing. Therefore, testers-reviewers have to order/buy Radeons from online stores only after the premiere, but then the real availability of Radeons in stores is practically negligible anyway.