How to analyze your Knowledge Base performance in HubSpot

In this HubSpot tutorial, we will walk you through how-to your Knowledge Base performance in HubSpot.

Tracking URLs help you measure the effectiveness of your marketing campaigns by providing information to HubSpot when visitors access your site through the URL

Steps to follow:

1. In your HubSpot account, click the settings icon in the main navigation bar.

2. Navigate to Tracking & Analytics and click Tracking URLs in the left sidebar menu.

3. In the upper right, click Create tracking URL.

4. In the right panel, set up your tracking URL.

5. Enter a valid URL for your page, and select the appropriate protocol. This can be the URL of any page with the HubSpot tracking code on it.

6. Click the UTM campaign dropdown menu and select the HubSpot campaign you want visits to this tracking URL to be bucketed under in your analytics tools.

7. Click the Source dropdown menu and select the source for your tracking URL. This will affect where the visit will be categorized in your analytics, including the traffic analytics tool.

7. You can select from any one from the Email marketing, Paid search, Organic Social, Paid social, or Other campaigns.

8. The UTM Medium field is optional. Enter the name of your banner ad, social post, email, etc.

9. The UTM term field is optional. It can be used in systems like AdWords and Google Analytics to track the keywords in a pay-per-click ad.

10. The UTM content field is optional. Enter a name for an ad if you have multiple on your page and want to differentiate between them.

11. Click Create. If you want to create another tracking URL immediately after, click Create and add another.

That’s how you can analyze your Knowledge Base performance in HubSpot.

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