Every New Strategist Must Read This Book

Every New Strategist Must Read This Book

I hope you found this video useful, I'm Julian Cole a strategy trainer at the Strategy Finishing School Below are some more resources to help you become a great strategist.

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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.

[hendrawanwahyudianto]

I always recommend this book to everybody who want to work in advertising.

[julianhernandez]

Wish videos like this were longer to actually explain why. These short form videos aren’t very helpful sometimes.