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Ultimate Guide to Direct To Consumer Marketing
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The direct to consumer (DTC) model has been one of the biggest stories in business this century. But why? ———Get a Free Marketing Review ➡️
Direct to consumer (DTC) brands have been crushing it these past free years. The DTC wave is led by brands like Gymshark and The Hut Group, both now valued at over $1 billion, and MVMT, which grew to become a $300 million brand just five years after its founding.
But just how are these companies generating so much revenue at this ridiculous pace? It all has to do with the DTC business model, which also requires a different approach to digital marketing.
Join us as our Head Ninja Tim breaks down what makes DTC companies unique and how brands that use this business model market themselves online.
We’re also introducing the Exposure Ninja Star Marketing System — a five-step framework that analyses successful marketing campaigns into five key elements:
➡️ Positioning
➡️ Presence
➡️ Process
➡️ People
➡️ Progression
It’s a system that’s also perfect for evaluating dynamic DTC marketing campaigns.
Check Out This EXCLUSIVE OFFER!
⏲ Timestamps
00:00 — Introduction
01:28 — Why Direct to Consumer Marketing Is a Big Deal
05:43 — Star Marketing System
10:36 — Positioning (feat. Gymshark)
12:22 — Presence (feat. Smile Direct Club)
14:12 — Process (feat. Smile Direct Club and Lounge Underwear)
18:03 — People (feat. The Hut Group)
22:20 — Progression (feat. Myprotein)
26:05 — Actionable Direct to Consumer Tips
🔗 Links and Featured Sites
Soccer Supplement
Gymshark
Smile Direct Club
Lounge Underwear
The Hut Group
🎥 Enjoyed This Video? You'll Love These Too
Unlocking Gymshark's £150 Million Marketing Strategy Success Story [Digital Marketing Deep Dive]
How The Hut Group Uses SEO to Turnover £1.1bn
How MVMT Went from a Watch Startup to Becoming a $300 Million Fashion Brand [Digital Marketing Deep-dive]
How Boohoo’s Marketing Strategy Helped Generate £1.24B in Revenue
Lessons Learnt From Peloton’s $360 Million Marketing Strategy
How To Create Landing Pages That Convert at 43%
How To Reach 100 Sales a Day on Your Website
Unlocking Gymshark's £150 Million Marketing Strategy Success Story
How These 3 Shopify Stores Are Making $10-100 Million
How The Hut Group Uses SEO to Turnover £1.1bn
How To Reverse Engineer Your Competitor's SEO
How To Write Compelling Website Copy That Converts
📺 How to Increase Your Ranking, Traffic, and Leads/Sales
How To Increase Your Ranking
How To Increase Your Traffic
How To Increase Your Leads and Sales
🔎 Request a Marketing Review
Struggling to get more traffic?
Struggling to increase your leads and sales?
We're here to help.
Request a review of your website and we'll send you a video outlining how we'll increase your traffic, leads, and sales.
🔥 Try Semrush for FREE (Exclusive to Exposure Ninja)
🔥 Try SE Ranking for FREE
🎤 Listen To Our Podcast
🤩 Follow Us on Social Media
📧 Get in Touch
Have a question for our team?
Have a subject you'd like covered?
👋 Who Are Exposure Ninja?
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
#ExposureNinja #DigitalMarketing #DirecttoConsumer
Direct to consumer (DTC) brands have been crushing it these past free years. The DTC wave is led by brands like Gymshark and The Hut Group, both now valued at over $1 billion, and MVMT, which grew to become a $300 million brand just five years after its founding.
But just how are these companies generating so much revenue at this ridiculous pace? It all has to do with the DTC business model, which also requires a different approach to digital marketing.
Join us as our Head Ninja Tim breaks down what makes DTC companies unique and how brands that use this business model market themselves online.
We’re also introducing the Exposure Ninja Star Marketing System — a five-step framework that analyses successful marketing campaigns into five key elements:
➡️ Positioning
➡️ Presence
➡️ Process
➡️ People
➡️ Progression
It’s a system that’s also perfect for evaluating dynamic DTC marketing campaigns.
Check Out This EXCLUSIVE OFFER!
⏲ Timestamps
00:00 — Introduction
01:28 — Why Direct to Consumer Marketing Is a Big Deal
05:43 — Star Marketing System
10:36 — Positioning (feat. Gymshark)
12:22 — Presence (feat. Smile Direct Club)
14:12 — Process (feat. Smile Direct Club and Lounge Underwear)
18:03 — People (feat. The Hut Group)
22:20 — Progression (feat. Myprotein)
26:05 — Actionable Direct to Consumer Tips
🔗 Links and Featured Sites
Soccer Supplement
Gymshark
Smile Direct Club
Lounge Underwear
The Hut Group
🎥 Enjoyed This Video? You'll Love These Too
Unlocking Gymshark's £150 Million Marketing Strategy Success Story [Digital Marketing Deep Dive]
How The Hut Group Uses SEO to Turnover £1.1bn
How MVMT Went from a Watch Startup to Becoming a $300 Million Fashion Brand [Digital Marketing Deep-dive]
How Boohoo’s Marketing Strategy Helped Generate £1.24B in Revenue
Lessons Learnt From Peloton’s $360 Million Marketing Strategy
How To Create Landing Pages That Convert at 43%
How To Reach 100 Sales a Day on Your Website
Unlocking Gymshark's £150 Million Marketing Strategy Success Story
How These 3 Shopify Stores Are Making $10-100 Million
How The Hut Group Uses SEO to Turnover £1.1bn
How To Reverse Engineer Your Competitor's SEO
How To Write Compelling Website Copy That Converts
📺 How to Increase Your Ranking, Traffic, and Leads/Sales
How To Increase Your Ranking
How To Increase Your Traffic
How To Increase Your Leads and Sales
🔎 Request a Marketing Review
Struggling to get more traffic?
Struggling to increase your leads and sales?
We're here to help.
Request a review of your website and we'll send you a video outlining how we'll increase your traffic, leads, and sales.
🔥 Try Semrush for FREE (Exclusive to Exposure Ninja)
🔥 Try SE Ranking for FREE
🎤 Listen To Our Podcast
🤩 Follow Us on Social Media
📧 Get in Touch
Have a question for our team?
Have a subject you'd like covered?
👋 Who Are Exposure Ninja?
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
#ExposureNinja #DigitalMarketing #DirecttoConsumer
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