HBS Professor Sandrine Crener on the Cultural Differences That Shape Global Luxury Marketing

In this segment from Ep. 36 of Earned, Harvard Business School program director and luxury marketing professor Sandrine Crener de Schutter gives us her definition of luxury, before describing how prominent cultural differences shape luxury marketing strategies around the world. Conor and Sandrine also discuss how the rise of social media and influencers has impacted many luxury brands' marketing approach.

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