The three best ways to hit Spotify’s algorithm

The fastest way to grow on Spotify is through its three most popular algorithmic playlists—Radio, Release Radar, and Discover Weekly.

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Timestamps:

0:00 - Intro
0:47 - Radio
2:57 - Release Radar
5:29 - Discover Weekly
10:07 - Outro

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Have questions about the video or have an idea for another topic you'd like for me to cover? Let me know in the comments.

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#music #marketing #spotifyplaylist #spotify #spotifyartist #musicmarketing

[tomdupreeiii]

Join our growing network of artists, creators, and entrepreneurs by receiving The One Thing directly to your inbox every week.

[SouhailEntertainment]

Introduction and Overview (00:00:00)
Spotify's Algorithmically Generated Playlists (00:00:26)
Understanding Spotify Radio (00:00:53)
Maximizing Spotify Radio Exposure (00:01:23)
Overview of Release Radar (00:03:03)
Driving Traffic for Release Radar (00:03:34)
The Impact of Release Radar on Future Engagement (00:04:37)
Introduction to Discover Weekly (00:05:08)
Requirements for Discover Weekly (00:06:04)
The Discover Weekly Algorithm and Strategy (00:06:58)
Case Study: Personal Experience with Discover Weekly (00:07:51)
Maximizing Discover Weekly Potential (00:08:54)
Final Tips and Conclusion (00:10:11)

[whosfabrice]

Thank you so much for all the time and effort you put into these Videos Tom! What I fail to understand here is how to approach these three goals in an actionable way. I was thinking something like:

1. Get yourself and your existing catalog enough streams (with organic content and ads) to unlock genre tags for each song and your artist profile
2. Create grouped playlists with yours and other peoples songs with as many matching tags as possible (also matching artists tags to position yourself in a fitting niche)
3. Once there, link your content and ads to those grouped playlist to grow them

It might make sense to boost each new release in a separate campaign first, to figure out it's genre tags before adding it to a playlist to not bomb the data.

What do you think about this?

[Darknives]

Great video Tom, thank you
I really liked knowing specific stream numbers and time frame, as well, popularity percentage to strive to in both cases

[MagnumVideos]

Interesting info Tom. I'm brand new (first track released January 24th) and struggling to find my way. No luck yet with playlists. Thanks so much for sharing your expertise. Subscribed and Liked.

[VantagePointrocks]

Discover weekly sounds like the place to be, but with 225 monthly listeners on Spotify, don't think I'll be on that playlist anytime soon.

[Dihmarko]

Beware there's "fake editorial and algorithm" streams now. These streams actually show that they're coming from official Spotify playlist in your analytics even though your song is not on it.

[djicebreaker]

Thank you for sharing this super helpful information,

[KimOwens-sfem]

Thank you for being so professional and not using foul language! Unfortunately, so many others do. Our daughter is 17 and just released her third song and your channel is so helpful to us! Thank you!

[xandergoodheart]

So can you get into discover weekly after the first week of the release?

[siddzartha]

I’m finally starting to reach 2400 streams in the first 28 with my songs to get that Release Radar push, but my audience isn’t big enough to hit 9000 in the first 28 days yet for the Discover Weekly push. In your experience, what kind of streaming numbers and timeframe has triggered Discover Weekly after artists miss the 9k mark in the first 28 days? Is there a way for the song to “redeem itself”?

[Qliche]

Do you do consulting? I feel like I just need to talk someone and get some realistic information on my catalog ect.

[mrfleamino]

thank you for your helpful information

[JELLY_NOVA]

is there a time frame to get the needed number of streams before being featured on discover weekly?

[siddzartha]

What type of ad campaigns do you use to drive legitimately engaged traffic directly to an artist’s Spotify profile?

[IndigoDream]

Hi Tom, just subscribed! I was wondering if you can trigger the Discover weekly algorithm after a songs initial release?

Thank you.

[sacredpredictions]

I follow a band that has a popularity score of 11% according to your site just get on a Spotify edited playlist for new music, is this common? I always heard you had to have at least 25% popularity score. Thanks for the helpful tips and info, going through your videos lately they're great!!

[sumsumab]

Which one is the link to the popularity score tool?

[Relmon]

im a small musician with a dream, if you have time give me a chance!🙏🙏