What is Share of Voice and why is it important for Amazon sellers?

The Share of Voice (SOV) describes how high the visibility of a brand or product is compared to competitors in the digital context. It serves as an indicator of how much a company dominates an industry and how large its market share is. 🚀

With the help of the Share of Voice, important questions for your company can be answered, such as:
- How present is my brand with (potential) customers?
- How effective are my advertisements?
- How present are my competitors?

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BidX supports Amazon sellers to grow and scale their business by automating ads on and off Amazon. Their managed software offers automated workflows for tasks which have been completed manually before. Thus saves customers one day every week due to automated campaign setup and bid, budget and keyword optimization.

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