LinkedIn Ads Best Practices

LinkedIn Ads are a great way to attract your B2B audience, but are you doing everything you can to create compelling ads? We'll talk through some specific LinkedIn Ads best practices and give feedback on real world ads we've seen in our own newsfeeds.

0:26 - Choosing the Right Ad Format
2:19 - Number of Active Ad Variants
3:38 - How Users Read Ads on Social Platforms
6:02 - Paying Attention to Character Limits in LinkedIn Ads
7:29 - Using Links in Introduction Paragraphs
8:19 - Writing Ad Copy for Different Personas within a Company
9:28 - Tips for Creative Assets to Help You Stand Out
10:50 - Examples of Ads that Could Be Improved
14:07 - Examples of Ads We Liked
16:44 - Overall Best Practices

#linkedinads #linkedin #linkedinstrategy
--
Have a topic you want the Paid Media Pros to breakdown?
Let us know in the comments below!

CHECK OUT OUR AFFILIATES:

Find more about the Paid Media Pros here:

[MyraAhmedCopywriter]

Great breakdown! Especially your points on "large, bold text"... creative needs to be *readable* if users are scrolling.

[tommorris]

Thank you! If the link is within the intro text, and they click on it there, will that count as a click?

[alfieyoung]

Great insight, very interesting to watch

[meepmopgaming]

Thank you so much for explaining it so clearly.

[YOUTUBEURJordanMOUROTLARONDE]

+1 subscriber !
My dear friend youtuber 😉

[sonorato]

Thank you very detailed content. Question: what is the best ad strategy to book meetings with prospects? How to avoid getting personal emails? (instead of business emails?)

[AlinaKhursa]

Could you please clarify the rationale behind your statement that each ad can be only shown to a user every 48 hours? I have been unable to find this information in the LinkedIn Help Center.

[davegriffin]

I need help with my companys LinkedIn ads campaign.