Push vs Pull Marketing | KWSM

In the past, media marketers used "push marketing" to push messages to consumers. Today, with the advent of social media, "pull marketing" has become a more effective strategy. Pull marketing means creating content that people intentionally seek out, giving context and more effective retention.

If you are trying to find who to follow on Twitter, lists are a great source for people to follow.

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[ALisALright]

Nice, professional, and brief video, Katie.  I went from wondering what the heck people mean by push/pull marketing, to having a good understanding in a short period of time.  Thanks.

[dr.kuldeepsiwach]

Its great experience madam, it will be great if you can elaborate FLIRT model of marketing with relevant examples

[onyx]

Great video! I especially loved the explanation of the drawbacks of Push marketing.

[KWSMTeam]

With the advent of social media, switching your media strategy from "push marketing" to "pull marketing" will greatly improve the effectiveness of your content.