PaperSpecs.com | Paper Inspiration #270: Librottiglia Wine

"Three authors, three short stories, three small bottles of wine. Librottiglia is where great wine and literary pleasure meet. The combination of a conservative product such as wine with a beautifully crafted book is both innovative and modern." – Paula Costa, Reverse Innovation

Like blades of grass poking up through the concrete, the printed word increasingly appears in places where you’d least expect it to in order to lure people, however briefly, away from their phones. Famously, Chipotle has decorated its cups with illustrations and stories by celebrated authors since 2014. The Italian winery Matteo Correggia has gone the restaurant chain one better by affixing an entire beautifully printed short story to bottles of its Librottiglia Wine.

“Today we read books on computers, tablets and mobile phones,” observes Paula Acosta of Reverse Innovation, the creative agency responsible for the move. “Why not on a bottle of wine?”

Writers have enjoyed a long and infamous relationship with alcohol in all its forms, so why shouldn’t bottles of same spread an author’s work around to a new audience sufficiently mellowed to receive it?

In this case, three authors collaborated closely with Reverse Innovation and the winery “in order to achieve an in-depth exploration of the nature of the wine and the mood it evokes,” Paula explains. “From romance, to humor to murder, the short stories all strive to reflect and complement the particular personality of” each of the three wines. (In other words, see previous paragraph.)

Each bottle’s Singer-sewn “label book” was digitally printed CMYK on gloriously textured Fedrigoni Tintoretto Stucco Gesso 220 gsm Cover.

Artistic details are highlighted by a spot gloss UV varnish while the company logo is embossed: check out the blue “Reservoir Dogs” like silhouettes on the cover of “L’Omicidio,” the title of which says it all in any language.

“The minimalist graphic style recalls the visual language of vintage soft-cover, short-story books,” says Paula. “A fine cord is used to fix the book closed and establishes a visual ‘common thread’ that strengthens the identity of the coordinated product line. Once purchased, the cord converts the opening and closing of the book into a ritual.” While this last bit is a tad disingenuous – how many openings and closings are you really going to get out of a 12 oz. bottle of wine – the cord does add an unexpected degree of elegance to an already wonderfully tactile piece of packaging.

Collectively, it all comes together to, in the words of the Reverse Innovation creative team, serve as “a reminder of the value of unplugging ourselves from our personal technology and [taking] the time to recharge our own batteries and indulge the senses.”

_______________________

📚 ADDITIONAL RESOURCES:

Get cutting-edge knowledge and the latest tools you need to take your print creations from blah to brilliant – even on tight budgets and short print runs!

Foil Printing Techniques Cheat Sheet –

Crucial Binding Options Cheat Sheet –

Packaging Cheat Sheet, Setup-Boxes vs Folding Cartons –


✨ABOUT PAPERSPECS:
Welcome to PaperSpecs, we provide fellow graphic designers with insights and tools to help them create printed pieces that WOW!

As the industry’s largest paper and print design resource and community, we connect you with the world’s best tools, knowledge, mill swatchbooks, promotions, and expert training to help you supercharge the tactile experience paper and print provide.

Founder & Paper Queen:


🎫 ABOUT PAPERSPECS LIVE EVENT:
Our LIVE events and webinars provide you access to the industry’s leading experts. This gives you a front row seat to the latest cutting-edge techniques and trends.

-------------------

🤔QUESTIONS OR FEEDBACK:
Have a topic, idea or question that needs answering? Drop a comment on the video! Don’t forget to subscribe to our channel and share on social.


JOIN OUR PRO COMMUNITY:
Join thousands of fellow designers in becoming a PaperSpecs PRO and give yourself an “unfair” creative advantage utilizing the latest swatchbooks, up-and-coming trends, hands-on tools, on demand training, insightful tips and so much MORE!