Cutting Costs and Catalyzing Growth with Zero-Based Budgeting

💰$310M in savings.
📈$1.1B in reinvestment.

In the face of significant growth objectives, one of the largest beverage companies embarked on an ambitious journey. This wasn't just about cost-cutting; it was a comprehensive transformation that required innovative strategies and substantial investment.

With BCG, this company implemented a multi-phase approach and leveraged AI and zero-based budgeting to identify key spending areas and potential savings with BCG’s proprietary SpendAI tool.