Why Did Chile Splice Beer Ads Into Star Wars?

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CERVEZA CRISTAL
Please comment if you know more about this meme's origins.

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The idea of Obi Wan cracking Luke a cold one is memeable 😭

SpeedyRogueZ

"Truly wonderful, a bottle of cerveza is"

-Yoda

Yourhamsandwich

Imagine if a kid was watching Star Wars for the first time and that ad came on. Imagine the Mandela Effect they'd think they'd be having if they watched the normal version today.

ChosynNova

“Your father wanted you to have this when you were older”

At least Obi-Wan wasn’t promoting underage drinking 🤣

JamesLawner

"Ah nothing like a good can of cooled CERVESA CRISTAL to satiate your thirst in the scorching heat of Mustafar, right Anakin ?"
"I hate you."

gasmanoo

Remember, if Disney or Lucasfilm takes this down, IT'S A CANON DRINK

sashamurashi

Chile being the best country of Chile again as usual

Dr.Azalel

Not sure what’s worse, having an ad interrupt the film or never knowing when the film becomes an ad.

zachwilson

I have never seen a marketing team so incredibly ahead of it's time. I hope they still brew the beer lmao

shadowhalk

My favorite star wars ad will always be the Darth Maul Brisk commercial

PK-Radio

A extra piece of info: the ads didn't play during the commercial break, instead they play over the movie itself, witch at the time made it ×10 times funnier for 10 year old Chilean me. Also, it might have an interesting case of lost media, since there are another two commecials who haven't resurface on the net: the first one plays during the scene in Return of the Jedi in the Sarlac Pit, in the moment when Luke jumps over the plank and R2 throws his laser sword, a cold can of cerveza cristal replaces it. The second one I don't remember as well but it replaces an hologram of the emperor with a can of cristal.

pilllinpilllin

I refuse to believe they thought this was less distracting than ad-breaks

Cheesepuff

The Skywalker Saga is a long sad tragic tale in a bottle of a lineage of Force mastery and alcoholism that has succumbed it's whole colorful victims

shinsenshogun

I'm glad Anakin wanted Luke to have a beer 'when you were old enough'.
We wouldn't want underage drinking on Tatooine!

BOABModels

This is not the only time Canal 13 (the channel that pulled that trick) did splice movies to insert ads in them. The airing of LOST put ads of mineral water "Cachantun" that also shares parent company with "Cristal" beer. Also in E.T. the extraterrestrial they put ads of a telephone company on which sadly I can't remember what.

Chico_Julio