What is Profitability Analysis? | Financial Accounting

Let's learn about what profitability analysis is, why it's important to companies, and what role financial statements play in assessing a company's profitability. We'll highlight some useful tools that you can use to try out profitability analysis of your own.

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00:00 Intro
00:37 Why is profitability important?
02:05 Financial ratios
04:56 Common misconceptions
05:38 Examples