Explainer Video for Pfizer Raya 2023 Singapore & Malaysia

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Recently, our team was approached by an agency to develop an explainer video for Pfizer, set to be launched during Hari Raya 2023. The client's vision was for an animated video that would resonate with Muslim communities who commemorate Hari Raya (Malaysia, Singapore, Indonesia...).

In alignment with this, we meticulously designed the characters, incorporating elements like traditional clothing and other items typically associated with the festival week.

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