Investing in Non Measurable Serendipitous Marketing

In todays Whiteboard Friday Rand explains why it makes sense to invest some time and energy into efforts that are not easily measurable.

[FranckPARIENTIfranck]

You're right, we can't measure everything for our emarketing actions

[GauravAgarwal]

and yes am in no way associated with MDH ;) it just blinked in my mind when I saw your video LOL, anyways great and very cool video Rand Fishkin its somewhat ahead from traditional marketing, more reliant on out of box thinking.