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Make the most of your data with BigQuery, Connected Sheets, and Looker Studio
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Join Buki Froelke, Google’s senior product lead for data and AI Cloud for marketing, as she explores the ways Google Cloud can be used to unlock the full potential of your data. Find out how tools like BigQuery, Connected Sheets, and Looker Studio are designed to keep your data organized and easy to use.
The How To Think About series from Think with Google shares insights about today’s most effective marketing strategies, presented by the Google pros who take them from theory to practice. Get the latest techniques from the experts who understand them best.
At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights from our global research team, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along.
00:00 Introduction
00:30 Case study: Royal Caribbean
01:30 Solution 1: BigQuery
02:15 Solution 2: Connected Sheets
03:25 Solution 3: Looker Studio
03:43 Outro and recap
SOURCES:
Salesforce, State of Marketing, 8th edition, 2022.
The How To Think About series from Think with Google shares insights about today’s most effective marketing strategies, presented by the Google pros who take them from theory to practice. Get the latest techniques from the experts who understand them best.
At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights from our global research team, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along.
00:00 Introduction
00:30 Case study: Royal Caribbean
01:30 Solution 1: BigQuery
02:15 Solution 2: Connected Sheets
03:25 Solution 3: Looker Studio
03:43 Outro and recap
SOURCES:
Salesforce, State of Marketing, 8th edition, 2022.
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