Fujifilm Discontinued ANOTHER Film Stock

It's unfortunately becoming an almost annual tradition for Fujifilm. Another year passes, and we have less and less film stocks on the market from the Japanese analog film manufacturer, Fujifilm. This year we lost another option at 35mm and that was the popular Fuji Superia 400. With film's recent comeback it seems strange that we would lose one of the most popular options. Superia has been with us for years, and was one of the most widely available color negative films. There are a number of reasons Fuji is discontinuing the film and in this video we will talk about them. Also, we will talk about the broader implications for film photography as a whole.

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[Overexposed]

I was on a work trip all week so I did the best I could with the studio!

[sophietucker]

FujiFilm as well as Kodak know that the film market is a very small portion of their overall business. I’d read somewhere that film was less than 5% of Fuji’s overall business and less than 1% of their income. The money is in industrial chemicals and pharmaceutical chemicals for both Fuji and Kodak. That’s right anymore Kodak is really a chemical company rather than a film company so their commitment to film is to be applauded. To those that weren’t happy with Harmon’s new color film just remember that in color film Kodak has a 90+ year head start

[petesime]

Hopefully Harman can continue expanding into colour film and build on what it's done with Phoenix 200. But Fuji's retreat from the market is a real loss in expertise, the scale of production and competitive pressure on price. Kodak has never been shy in its corporate history about flexing its market dominance.

I'll continue to shoot film. But I mainly stick to black and white these days.

[strawberrya]

I bought a roll each of Superia 200 and Superia X-Tra 400 from Downtown Camera in Toronto 1 day before Fujifilm made this announcement. These were my first rolls of Japan-made Fujifilm and I loved them more than Gold and Ultramax. It’s so sad that we’re losing such great film stocks.

[athmaid]

While Fuji is slowly stepping down, other brands are stepping up. Harman's colour negative films are in their infancy for example. I doubt Kodak will ever be the only ones left

[PokhrajRoy.]

There’s no such thing as reasonably priced things anymore :(

[_ArsNova]

I know a lot of photographers turned their nose up at Superia, but I loved how pleasantly the blues and especially greens would come out on it, also loved how inexpensive it was. Always sad to see even more homogenization in the film world.

[jmguitarnavy]

The only "competitor" Kodak has right now is called digital photography. I know it's not the same but they should be wary of rising prices far too high, since people have no real "need" to shoot film and they're already pushing too far for young people to afford film anymore. If you're forced to pay 20€ for a roll of Portra 400, they'll end up pushing everyone out.

[KoenRH]

I hope other companies like Harman or Ferrania will buy some of the machines, techniques and talent used by Fujifilm and doesn't go to waste.

[sesa]

This is so sad. I just find digital photography so sterile and boring.

[ToyStoryNBarneyFan]

Superia was the first film I remember shooting dating back in 2015 and was the film I shot casually until its discontinuation, it sucks to hear this news but I’m also gonna try the “new” Fujifilm 400 film. According to the data sheet for both Fuji and Kodak ultramax, they’re not the same film, my guess is either Kodak made the film to comply with Fuji’s color profile or the film is based on something like Kodacolor VR films like Colorplus is

[PokhrajRoy.]

NO KODAK MONOPOLY PLZ I’m having flashbacks.

[TCMx]

I quit being disappointed with Fuji a decade ago. I came to peace with the fact that Fuji's film business was on the way out and it was a matter of when not if. The loss of Neopan 400 basically killed Fuji to me. It would be nice if they would turn over their processes for making Neopan, 400h, etc. to someone else but I suspect that Fuji, like most companies, will take the position that the fans of their film products can pound sand. My personal recommendation is 1. learn to love b&w because it will likely stick around longer and 2. make sure you have a digital camera you can shoot your favorite lenses on.

[TheKetchupPacket]

The writing has been on the wall for a while for Fuji. This is why Harmon Phoenix is so important. Kodak as a monopoly is bad for color film. If Kodak does the public perception of film photography is that it is dead.

[thomasa.]

Meh :/. I am personally a fan of Kodak but Fujifilm was something very special especially when taking pictures of landscapes. And, I hate to say that again and again, and I have probably also commented that under your videos, but if something happens to Kodak (must not necessarily be a bankruptcy but a shift in direction either from internal or external/political pressure), colour film is over.

[ReinoldFZ]

I got late to the film party (so no slide film) but I loved Fuji Pro 400H, the one roll I got. Right know I am shooting with Superia 200. But my favorite rolls ever are first Lomochrome Metropolis, and second Ektar 100. At least Fujifilm involved their rich heritage so the engineers that worked in the films worked too in the film simulations, which I understand try to reach the pure goals of the engineers/designers without the limitations that get introduced when developing and scanning film, which are part of their charm.

[driftfits]

Would suck, I’m hoping with Pentax’s half frame and the Rollei name coming back, Fuji may see there is still some money in it.
I want to shoot slide without the kodak tax

[muljjangi]

superia was my go to film stock until they started disappearing here in australia...i always thought it would come back, now i regret passing up on the opportunity to grab one last roll while i was in japan just a few days ago :'(

[joshmcdzz]

First it was Agfa my favorite color negative, then kodachrome, then fujifilm NPS and now Pro400h and Superia.. Well, film first started with B&W and it's prolly planning to end with it.. thanks to the resilience and optimism we get from Ilford...

[AFluffyMobius]

Im wondering if the "we cant get the materials to make Superia X-Tra 400" is a sly way of saying "we are selling so much Instax that we diverted all the chemistry away from Superia X-Tra 400 to Instax production". Plus seeing as how they announced to expand new production lines for Instax.