AIDAS Theory of Selling

This short video answers the question What is the AIDAS Theory of Selling with examples. AIDAS is an acronym that stands for Attention or Awareness, Interest, Desire, Action and Satisfaction. The AIDAS model is widely used in marketing and advertising to describe the steps or stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision.

Upcoming Video: SPIN Selling
on 2nd November, 2019

Prof. Suresh Vishwanath