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Conversion Optimization Course by CXL
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Learn the basic principles of conversion optimization starting with the most important thing: Research. Peep Laja, the founder of CXL, outlines the process for doing research (following the ResearchXL framework), and what you need to know to get started testing and optimizing.
👀Are you ready to level up your conversion optimization game?
Gain the skills you need here
You'll be glad you did.
About this FREE COURSE:
Conversion optimization - when done right - is a systematic way to convert browsers into action takers (leads, buyers). It's about making more money and growing the business without investing additional resources into acquisition.
In order to improve your conversions through optimization, you need a conversion research process. Research that tells you where are the problems, what the problems are and why those problems are problems, to begin with.
You can't improve your site much just by looking at it. You need to start by asking business questions about user needs and behavior, you need to measure everything people are doing. The data that you get from this will help you answer those questions, and the insights will lead to hypotheses.
Once you have hypotheses derived from data, you can start running intelligent online experiments and finally start getting the results you want. That's the real way of doing conversion optimization. And this free email course will teach you how.
About Peep Laja:
Peep Laja is the founder of CXL. He's a renowned conversion optimization champion, was nominated as the most influential CRO expert in the world.
After running the CXL agency arm for 5 years, he started CXL Institute where data-driven marketers get trained.
Over the last 20 years, Peep has worked in web development, marketing consulting, B2B sales, SEO & PPC and SaaS.
We help marketers become better at all things data-driven. Blog, training programs, and agency services.
#conversionoptimization #cxlinstitute #peeplaja
👀Are you ready to level up your conversion optimization game?
Gain the skills you need here
You'll be glad you did.
About this FREE COURSE:
Conversion optimization - when done right - is a systematic way to convert browsers into action takers (leads, buyers). It's about making more money and growing the business without investing additional resources into acquisition.
In order to improve your conversions through optimization, you need a conversion research process. Research that tells you where are the problems, what the problems are and why those problems are problems, to begin with.
You can't improve your site much just by looking at it. You need to start by asking business questions about user needs and behavior, you need to measure everything people are doing. The data that you get from this will help you answer those questions, and the insights will lead to hypotheses.
Once you have hypotheses derived from data, you can start running intelligent online experiments and finally start getting the results you want. That's the real way of doing conversion optimization. And this free email course will teach you how.
About Peep Laja:
Peep Laja is the founder of CXL. He's a renowned conversion optimization champion, was nominated as the most influential CRO expert in the world.
After running the CXL agency arm for 5 years, he started CXL Institute where data-driven marketers get trained.
Over the last 20 years, Peep has worked in web development, marketing consulting, B2B sales, SEO & PPC and SaaS.
We help marketers become better at all things data-driven. Blog, training programs, and agency services.
#conversionoptimization #cxlinstitute #peeplaja
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