Founder Feature: Alison Cayne of Haven's Kitchen

In this bonus episode of the Startup CPG podcast, Grace sits down with Alison Cayne, the founder of Haven's Kitchen, to discuss the transformation of her business from a cooking school to a thriving CPG brand. Alison shares the challenges and lessons learned during this journey, touching on topics like sustainable packaging, navigating new food industry categories, and the strategic launch of a line of aiolis. She offers valuable insights into effective, cost-efficient marketing strategies and the importance of staying flexible in a rapidly changing market. They also cover the impact of the pandemic on fresh food products, consumer behavior, and the mental challenges of being a founder.

Tune in to learn from Alison's experience and gain practical tips for growing a successful CPG brand. Don't forget to subscribe and leave a review if you enjoyed the episode!

Listen in as they share about:
Haven's Kitchen's Origin
Challenges in Scaling
Sustainability and Packaging
Launch of Aiolis
Industry Insights
Product Evolution and Innovation
Challenges in Business
Marketing Strategies
Social Media and Brand Positioning
Retail Success and Future Outlook
Advice for Founders

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* Episode music bySuper Fantastics