How To Sell To CROs | Brad Kime from Betterment

Emails or LinkedIn aren’t the way to a CRO’s heart

Instead… it’s all about word-of-mouth

In this interview, Brad Kime, CRO of Betterment, tells you all about how he makes purchasing decisions.

He and Alina Vandenberghe, Co-CEO and Co-Founder of Chili Piper, talk about:
- Why LinkedIn might be on the decline
- How CROs like Brad make buying decisions
- Easy win tactics for an uncertain economy
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A bit about Chili Piper:
Chili Piper is the most advanced routing and scheduling software for B2B revenue teams.
We solve interesting problems, live and breathe our core value of “help,” and have a ton of fun doing it while fully distributed around the world — powered by espresso and hot sauce.

A bit about Alina Vandenberghe:
Started her own company before high school. Sold lipstick and my tech skills. Decided to get a master's in computer science because make-up was a low-margin business.

Went on to create the first mobile products with millions of users for Thomson Reuters, Bloomberg, and Pearson. Some of them went to be keynoted on stage by Steve Jobs.

Founded Chili Piper in 2016 to boost buyer engagement for cool companies like Spotify, Airbnb, Snapchat, Shopify, and thousands of others.

Video Chapters:
0:00 - Google is still the best performing channel
2:41 - How Brad makes buying decisions
4:54 - Tactics people should implement for increased efficacy

[nolanmccoy]

LinkedIn on the decline? Interesting, I see his point around it turning into a self-promotion platform but I still think there's an opportunity for brands to humanize themselves better on that platform.