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Theory Ventures Office Hours with Raj Sarkar
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Raj Sarkar, former CMO at 1Password, joins Tom Tunguz of Theory Ventures to discuss the dynamic strategies of "Outbound Fury" in marketing-led growth and why it's crucial to couple with PLG to stay competitive.
00:11 Introduction
02:54 What is Outbound Fury (OBF)?
03:34 Inspiration for OBF
05:03 OBF Tactics
07:44 Determining the Line
11:22 The Challenger Sale
14:11 Personas & OBF
16:05 Product-Led Growth (PLG), ABM & Outbound Fury
19:35 Setting Up Your Team for Success
21:54 Managing Internal Stakeholders
25:28 Measuring Success
27:16 Brand & OBF Campaigns
29:25 Pricing in Marketing Considerations
31:47 Analyst Community (e.g. Gartner) & OBF
33:43 Company Scale & OBF
36:23 Conclusions
Materials Mentioned in Today's Session:
00:11 Introduction
02:54 What is Outbound Fury (OBF)?
03:34 Inspiration for OBF
05:03 OBF Tactics
07:44 Determining the Line
11:22 The Challenger Sale
14:11 Personas & OBF
16:05 Product-Led Growth (PLG), ABM & Outbound Fury
19:35 Setting Up Your Team for Success
21:54 Managing Internal Stakeholders
25:28 Measuring Success
27:16 Brand & OBF Campaigns
29:25 Pricing in Marketing Considerations
31:47 Analyst Community (e.g. Gartner) & OBF
33:43 Company Scale & OBF
36:23 Conclusions
Materials Mentioned in Today's Session:
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