Can They Brand Nespresso? [highlight reel]

Wake up and smell the brainstorm, ya sleepyheads. Our latest 'Can They Brand That?' for Nespresso—the machine that brews espresso and coffee from single-use coffee capsules—will have you buzzing. To jolt your memory, the rules of these creative exercises are: 1) 10 minutes on the clock 2) fully improvised concepts (no prep work allowed) and 3) no such thing as a bad idea. The goal of these spec work projects is to use our imaginations freely, showcase our creativity, and have fun together. And as a lovely *perk*, these slogan challenges often result in new clients and collabs (and may be the new direction for our gamified business podcast. Shhhh). This week’s SC resulted in a whopping 54 wild ideas that promise to give you the jitters (the good kind).