Product-Technology Roadmapping information session - meet course leads Rob Phaal and Imoh Ilevbare

Product-Technology Roadmapping is a 6-week online course from the University of Cambridge.

By the end of the course, learners gain a complete understanding of the roadmapping process, including how to:

• analyse external market and internal business needs and drivers
• categorise and prioritise key market segments
• strategically align and identify knowledge gaps
• identify product features, functions, and attributes
• produce a product or service release strategy
• identify and prioritise technology solutions
• produce a roadmap and link it to market, product, and technology perspectives