I Tried 60 Pairs of Shoes

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[njnj]

I love watching you.
The reasons:
•you don't talk out your ass
•straight to the point
•your not materialistic
•you don't care what others think
• and so much more

[TheMuseap]

bro you’re just a dad COMMA AND THATS OK

[FrootNinja]

Ah the Keen Newport, love it, quite the colorado outdoors look!

[tylertrefethen]

these are KEEN sandals, for those wondering

[isaiahshearin]

Humble dude you can tell he’s has battle scars, when you go through so much pain you’re not excited that much when you heal and got the outcome you finally wanted.

[kylechermak]

I’ve always really appreciated that Alex takes his philosophy on life to every nook and cranny.

Even his footwear is gonna get the full mozi logical treatment

[dezertztormss]

Alex, I can't even get ready to go anymore without thinking "Well, Alex wouldn't gaf about this" and I just chose what I'm comfortable with and go lol, thanks

[gonzalogiogondy]

Hes so practical on everything, simplicity always and he has a very clear mind on what he wants on everything

[JacktheRabbid]

Funny enough my dad has the exact same type of sandals. He is a carpenter. He will love this video. He is a massive fan. Launch your own, we'll be there first

[Precisionhack]

Mozi moccasin will definitely be a hit, but I think an even bigger hit would be the Hormozi Hoochie daddy shorts!! You heard it here first!

[mohammedfiroz]

It’s not about fashion, it’s about comfort and efficiency

[joiijoiijoii]

Pretty safe to say your advice here is to optimize every aspect of your life. 1) if it’s possible do it in the name of efficiency and 2) if it benefits you now and in the long run 😅

[kevinbaileyrealtor]

Keen Newport LEATHER is the exact shoe. The Newport and H2 are close but markings are slightly different. He has the Leather ones on. Hopefully they are good for $130 for sandals.

[joshuagrant]

Keen Men’s Newport Leather sandal in Black/Steel Grey

[darylallen]

The Mozi moccasin for moseying around!

[CaliVapor]

Keen Newport sandals FTW! Also make them in wide and down to size 7… smart man

[BijanIzadi]

I used to rock these hard in middle school and mfs would make fun of me for them. Recently I’ve been wanting to go back to these haha

[desmondschinkel]

Such a hormozi thing. Everything is optimized haha

[infntegaming]

“ I don’t have to wear socks “
That line was cold 🥶

[mrnonews]

He has a similar mindset to myself. Buy and own versatile things.