How Technology is Transforming the Retail Industry

Advancement in technology today is influencing customers' experiences while shopping. Retailers are trying to incorporate latest technologies like virtual reality, augmented reality and Internet of Things into their products to provide shopping experience of another level. Retailers are experimenting with a myriad of ways to respond to new shopper expectations, bridge digital and physical shopping experiences and try literally dozens of ways to transform the retail experience, handle back-office processes better and much more.Several chains have opened concept stores to see how consumers are interacting with specific technologies and services before rolling them out to more stores. It’s safe to say that the retail industry is among the industries that are most affected by digital business transformation for several reasons.