Experience Strategy: How to disrupt competitors using superior UX

We are in a period of extraordinary opportunity and digital growth. Augmented reality, digital cities, smart homes — technology is weaving its way into our lives at a more rapid pace than ever.

The global reach of the Internet, combined with exponentially plummeting technology costs, has accelerated the rate of change and transformation in business. Distribution costs tend to zero; barriers to competitive entry are largely removed; new ideas can take a worldwide stranglehold in a blink.

But what does this mean for your business? It means competition can move more quickly, more easily, in dominating your market.

Differentiating features and services are rapidly copied. New ideas and processes bypass your established infrastructure, rendering long- standing physical asset investments effectively worthless. In short, you are exposed to the strongest ever forces of market disruption.

For a modern business to survive, let alone thrive, it must balance between the two effects of disruption: acting as the nimble disruptor, and staving off disruption from all angles. Both goals are most easily accomplished when a business enjoys a clear differentiator that can be promoted and protected in the long term. One such differentiator which has seen many businesses thrive is experience.

Join Simon and Alex as they reveal how you can harness the power of experience to stay ahead of the disruption curve and learn how the likes of Uber, Airbnb and Spotify are delivering superior experiences in their quest for market differentiation and leadership.

This webinar is by Nomensa - the strategic UX design experts.