Decoding Santoor Marketing STRATEGY- MBA in 10 Minutes (Ex-BCG)

E6 of the exciting 10 Minutes of MBA series. I intend to put 24 such lessons on the channel.

2 things you will learn from this 6th marketing episode of MBA in 10 Minutes?

1. To protect your brand from competitors, launching a flanker brand may be advisable to protect brand equity

2. Flanker brand is a deteriorated version of the original brand targeting the income segment below your current target market

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Shatakshi is Cofounder of 🚩GGI, a former public policy advisor to 🚩Tony Blair, a former management consultant with 🚩Boston Consulting Group, BCG and did her 🚩MBA from
🚩Indian School of Business, Hyderabad. She has also studied International Affairs and Tech Entrepreneurship at the world's most premier school - the Fletcher School of Law and Diplomacy at Tufts University and Harvard Business School, Boston.

She has been also felicitated with The Most Promising Women Leader 2021 award by ET and 🚩Linkedin Top Voice 2021.

She will be uploading daily content on 🚩career advancement, 🚩personal finance, and 🚩productivity hacks. Be sure to subscribe to the channel to get notified whenever she uploads the video.

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[souravsaha]

You're vlogs are always productive. Thank you Shatakshi for coming up with this type of contents.

[dipenambalia]

not sure how i landed on your channel, but m happy :)