What is Predictive Segmentation? - Social Proofy Marketing 101

Predictive segmentation refers to the capability of automatically identifying and creating meaningful visitor segments characterized by a higher probability to react in a certain manner to specific events or conditions.

Prior to the introduction of predictive segmentation, the task of analyzing, identifying, and segmenting online traffic was painstakingly manual. The process required marketers to slice analytics data and analyze each segment at a time in an effort to reveal actionable insights or common behavior related to the primary KPI. Identifying segments manually is achieved by utilizing either a bottom-up approach, in which traffic is segmented by each available data-point and then measured against the primary KPI, or alternatively, a top-down approach where traffic is segmented according to KPI performance, and then broken down per data-point.

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