Caledonia | For Your Big, Stupid Rides

We all have that riding buddy (or maybe we are that riding buddy!)—running late, no tube or tool, sprinting then bonking then eating all the doughnuts, but smiling the whole time. They’re fun, and they make big days better, even if you always know exactly how it’s going to turn out…

Caledonia doesn’t fit in a box nicely, and we like it that way. Inspired by the R3 Mud, a team-only Roubaix bike ridden by Johan Van Summeren to victory at the 2011 Roubaix—but built for the modern road rider. Speedy and versatile, the result is a bike that slams je ne sais quoi right into panache.

The integrated front end, clearance for 34s, hidden fender mounts,and made-for-Roubaix geometry add up to a bike that’s fast, fun, and ready for whatever big, stupid ride you can dream up.

#cycling #cervelocycles #roadbike

[costasmandylor]

Of all the years I've been watching cycling videos, this is by far the most accurate one ever!!

[mckerrow]

Excellent marketing, editing and script solid advert. Who worked on this they deserve a award.
And I would love to pick their brain for genius ideas

[adamkulchyski]

I just LMAO (three times in a row because I just had to watch it three times - YUP, that happened!) Thanks Cervélo!

[rserton]

All you need to add is the part at the end where the guy's wife is pissed that he was gone all day.

[festivusofgravel]

Such a good BSR ride! Been there many a time myself!

[ilikelampshades]

This is a reflection of my cycling hobby

[chriskalman]

I had one of the those shitty rides today on my Cervelo RS.... and it was F%^$ing Awesome!

[davidknights]

been waiting 4 months for mine to turn up really looking forward to riding it

[sueyyness]

I still love you R5, but it is a fun bike. Well done.

[Drgzz]

Good point! :-) So many sh.., then: SUPERB!

[uchuts]

How did Zipp okay this video when a 303s gets punctured and tubed?! 😂

[argeelearner]

OMG, this describes my day to the T...

[acartaylan]

Subtitles needed. If you provide me with the English subtitles, I'd be happy to translate them into Turkish.

My best,
Taylan

[hc]

Does the 'bonking' in the video description mean something different to what it used to mean? Cos I don't think bonking as I understand the term is a feature of many bike rides????

[guerreroymendoza]

Was looking in to the Caledonia as my next bike - this made me change my mind! Entertaining, but they need to hire a new marketing director / agency.

[gregvassilakos]

The term for this is "Type 2 Fun".
Type 1 Fun is fun while you are doing it.
Type 2 Fun is not fun while you are doing it, but is remember as fun afterward.
Type 3 Fun is not fun at all.

[billhutchings]

Wouldn't it be great if every car ad was as entertaining? There would be less channel surfing.

[turner]

why is everything "cycling" now a days have to do with England?