Presentation Boot Camp: CTA - The Call to Action.

Realistic Scenarios Presentation Boot Camp: Minilectuer 2. The Call To Action, or CTA is the reason for the giving the presentation. You want a specific stakeholder to perform a certain action. The CTA is the "ASK" - the request (or demand).

Call to action, or CTA, is the whole point of a business presentation. This is what you want the key stakeholders to DO after they learn about your proposal or solution. You may not get 100% of what you ask for — but you’ll get 0% if you don’t ask for anything. Every word, every image, every movement must lead to the final Call to Action. Plan your presentation backwards. Start at the end with the “ASK”.