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The Effendis - Jadoo Gurni
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One of the styles of music that emerged in the fifties, is Indo-Rock.
This track is by the South African Indo-Rock act, The Effendis and their Eastern twist on the Santana classic, “Black Magic Woman”, or is it?
Indo-Rock, a musical genre that originated in the 1950s in the Netherlands. A fusion of Indonesian and Western music, with roots in Kroncong (traditional Portuguese-Indonesian fusion music).
Meanwhile, the exciting Eastern experience remained unexplored and underrated out of all the music forms, through the 60’s and 70’s perhaps the only true “underground” music left. It did not command analysis and coverage from pop music critics the way other styles did, and hardly received any airplay.
People with financial interest in the music world just didn’t seem to show an interest. Perhaps they were afraid of the changes in the market. If given propose mileage, Indo-Rock would have had a major impact on the music scene.
In the 60’s and 70’s saw apparent fantastic sales turn-over but seemed to fail to make the charts due to being sold primarily in specialist shops which did not contribute to chart “returns”.
It is difficult to establish just when Indo-Rock started as its origin in the East, shrouded in mystery. But during the late 50’s and early 60’s, the music was beginning to acquire a following of Young Mods in India, who identified with its spirit of rebellion, and the fact it was “something different” – far different from the stereotyped sounds of their middle – class contemporaries.
Towards the end of the 60’s, numerous Indo-Rock bands had emerged, their reputations spreading through word-of-mouth. Many considerable difficulties in finding interested record companies but this situation changed when produces of Indian motion pictures began to utilise performances of suitable material by Indo-Rock bands on motion picture soundtracks. An unpredictable move indeed, but it symbolised an acceptance of Indo-Rock as a potent force for the very record companies that had scorned Indo-Rock bands, now began bidding – incredibly high – for the rights to re-record the artistic performances embodied in the soundtracks of Indian motion pictures for released.
At this time, the name Indo-Rock was hardly heard of. At the time, music from Indian films was simply called “film music” – but elsewhere particularly in South Africa and the United Kingdom, to which it was being imported, due to large population of diaspora of Indians - it adopted the name, INDO-ROCK!
In South Africa, the music itself took off when South Africa’s Indian population became so disillusioned with their own culture that they looked to the West, primarily for their ideas. Local musician’s, often used as entertainment at weddings, in such places as Actonville on the Benoni/Boksburg border of the East Rand, and off course across the Natal region, they began playing their own adaptations of Indian film hits, adding their own feeling for rhythm which although based ion Western Rock/Latin-American rhythmic patterns was radically different from their counterparts in India. Of the few countries who tried to create its own Indo-Rock scene, South Africa was undoubtedly one that became more experimentally inclined, following paths more adventurous…
The driving force behind Indo-Rock included producer’s, Mohammed A. Mayet, Abdul Raham Ganie and Joosub Ahmed, with several albums featuring Ian Martin as Engineer. Working with Indo-Act act pioneers, Nadaraja Orchestra and others, e.g., Shish Mahal, The Effendis, Sounds Oriental, The Tyles, Padma Entertainers, The Starlites, The Shades Of Purple, The Dil Ruba, The El Pasos, Naushad Entertainers, The Settlers, et al!
This track is by South African Indo-Rock act, The Effendis.
Unfortunately, no information re the band is available. If anyone has any info on the act, please let me know!
This compilation album features two tracks from The Effendis, both from their album, “Oriental Magic” (Mosaic – MIC 7008).
The Effendis - “Jadoo Gurni”
From the album, “Shades Of The East”. Released on the Mosaic label, MIC 7015, 1972.
Side A:
Jado Gurni - The Effendis
Oriental Express - Sounds Oriental
Simla - The Tyles
Dum Maro Dum - Padma Entertainers
Roshni - The Starlites
Side B:
Punchee - The Effendis
Sawan Ka Maheena - Sounds Oriental
Calcutta - The Tyles
Padma Express - Padma Entertainers
Tharon Ka Mela - The Starlites
Produced by Abdul Rahman Ganie
Publisher: Copyright Control
This track is by the South African Indo-Rock act, The Effendis and their Eastern twist on the Santana classic, “Black Magic Woman”, or is it?
Indo-Rock, a musical genre that originated in the 1950s in the Netherlands. A fusion of Indonesian and Western music, with roots in Kroncong (traditional Portuguese-Indonesian fusion music).
Meanwhile, the exciting Eastern experience remained unexplored and underrated out of all the music forms, through the 60’s and 70’s perhaps the only true “underground” music left. It did not command analysis and coverage from pop music critics the way other styles did, and hardly received any airplay.
People with financial interest in the music world just didn’t seem to show an interest. Perhaps they were afraid of the changes in the market. If given propose mileage, Indo-Rock would have had a major impact on the music scene.
In the 60’s and 70’s saw apparent fantastic sales turn-over but seemed to fail to make the charts due to being sold primarily in specialist shops which did not contribute to chart “returns”.
It is difficult to establish just when Indo-Rock started as its origin in the East, shrouded in mystery. But during the late 50’s and early 60’s, the music was beginning to acquire a following of Young Mods in India, who identified with its spirit of rebellion, and the fact it was “something different” – far different from the stereotyped sounds of their middle – class contemporaries.
Towards the end of the 60’s, numerous Indo-Rock bands had emerged, their reputations spreading through word-of-mouth. Many considerable difficulties in finding interested record companies but this situation changed when produces of Indian motion pictures began to utilise performances of suitable material by Indo-Rock bands on motion picture soundtracks. An unpredictable move indeed, but it symbolised an acceptance of Indo-Rock as a potent force for the very record companies that had scorned Indo-Rock bands, now began bidding – incredibly high – for the rights to re-record the artistic performances embodied in the soundtracks of Indian motion pictures for released.
At this time, the name Indo-Rock was hardly heard of. At the time, music from Indian films was simply called “film music” – but elsewhere particularly in South Africa and the United Kingdom, to which it was being imported, due to large population of diaspora of Indians - it adopted the name, INDO-ROCK!
In South Africa, the music itself took off when South Africa’s Indian population became so disillusioned with their own culture that they looked to the West, primarily for their ideas. Local musician’s, often used as entertainment at weddings, in such places as Actonville on the Benoni/Boksburg border of the East Rand, and off course across the Natal region, they began playing their own adaptations of Indian film hits, adding their own feeling for rhythm which although based ion Western Rock/Latin-American rhythmic patterns was radically different from their counterparts in India. Of the few countries who tried to create its own Indo-Rock scene, South Africa was undoubtedly one that became more experimentally inclined, following paths more adventurous…
The driving force behind Indo-Rock included producer’s, Mohammed A. Mayet, Abdul Raham Ganie and Joosub Ahmed, with several albums featuring Ian Martin as Engineer. Working with Indo-Act act pioneers, Nadaraja Orchestra and others, e.g., Shish Mahal, The Effendis, Sounds Oriental, The Tyles, Padma Entertainers, The Starlites, The Shades Of Purple, The Dil Ruba, The El Pasos, Naushad Entertainers, The Settlers, et al!
This track is by South African Indo-Rock act, The Effendis.
Unfortunately, no information re the band is available. If anyone has any info on the act, please let me know!
This compilation album features two tracks from The Effendis, both from their album, “Oriental Magic” (Mosaic – MIC 7008).
The Effendis - “Jadoo Gurni”
From the album, “Shades Of The East”. Released on the Mosaic label, MIC 7015, 1972.
Side A:
Jado Gurni - The Effendis
Oriental Express - Sounds Oriental
Simla - The Tyles
Dum Maro Dum - Padma Entertainers
Roshni - The Starlites
Side B:
Punchee - The Effendis
Sawan Ka Maheena - Sounds Oriental
Calcutta - The Tyles
Padma Express - Padma Entertainers
Tharon Ka Mela - The Starlites
Produced by Abdul Rahman Ganie
Publisher: Copyright Control
0:03:30
0:03:20
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