Cutting Their Losses? | Hornby Selling Oxford Diecast

Hornby have decided to sell the company that owns the Oxford Diecast brand.

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[Deuce_and_a_half]

The reason it was loosing money is because Hornby did nothing with it. I’m so glad Oxford Rail is finally free of Hornbys grubby mits. I loved their models, and ever since Honby bought them out because they were the competition at a higher quality and lower price we haven’t heard from them.

[PaulSmith-plfo]

Hi Rob. I either didn't know (or has forgotten) about Hornby's ownership of Oxford Diecast, so your video came as something of a surprise. I model stly in N gauge, so I have bought quite a few of their models. Not so many of their TT:120 ones. I hope they do survive!

[stevem]

Thanks. I don't have the time or inclination to read the Hornby annual company report so it's useful to have your summaries, if only to know whether dear old Hornby and indeed our hobby has a long term future. Re the comments below about whether the huge investment in the new TT:120 scale was a good move financially, I doubt it could have happened now in their current financial position and not without Simon Kohler's championing it. And re Hornby's excessive stock holding on their balance sheet, I recently bought a TT:120 set in their stock clearance sale, just to try TT:120 and also DCC for myself for the first time and it's been great fun but I doubt I'll buy any more of the new scale. And btw I don't personally know of any young people who have been attracted into the model railway hobby by TT:120 so I'm not convinced it has been very successful in addressing the glaring age imbalance of our hobby. But I'd be only too happy to be proved wrong!

[drevo]

Good decision for all parties, hopefully. Now go through the rest of the brands.

[lukejackson]

I honestly didn’t realise they were still part of hornby, all the updates from anything Oxford was coming from the family that used to own it and neither hornby or Oxford make any reference to each other

[dafyddthomas]

Make sense for Oxford Rail line name to disappear and for brand to be merged in with Hornby Core products, same with other minor offshoots / Acquisitions as of late, e.g., Lima, jouef, etc or to sell them off.

[petersmith]

hi great video, i thought hornby was already 7 million in the red, they have taken on too much

[The_Flying_kipper]

Hornby doesn’t know what the hell it’s doing, I’ve seen better financial decisions made on a monopoly board 😂😂

[andrewhotston]

Hornby seem incapable of running their business competently. The TT stuff is now being sold off at rock-bottom prices. I'm very glad I'm not a Hornby shareholder.

[nigelcole]

I guess with those sorts of losses the die is cast

[BarbaraPape-yg]

How long before Hornby sell off other brands that they aquired over the years but never invested in.
The harsh reality is that the buyers for these only have so much spare cash, and the cost of putting
food on the table is never going to get any cheaper.
The asking prices of Hornby's core products have increased far more than wages, so something has to give.
Other brands such as Accurascale have shown that it's possible to make better products at a lower prices
If Hornby can't do the same, then sales will continue to decline, i can't see Simon Kohler wishing to rescue
them again.

[martinpattison]

I never understood why Hornby bought Oxford Diecast when they were not making a profit and nor was Hornby. I am pleased to hear that Hornby is now selling Oxford Diecast. Martin. (Thailand)

[TheElDoctoro]

I may be mistaken but I thought they had just purchased Oxford recently?

[TATICMOOR]

Business matters confuse me, though I'd have bought it for 2p, just saying, lol.

[frogurtno]

Hornby need to step.back and just do scale electrics and cheap trains And sets no more money wasters