How marketers can leverage the Bandwagon Effect

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🕺 For as much as we prize individualism, humans are social animals and desire to be accepted by the herd. We look to others for direction and approval, especially when we're in unfamiliar situations. When we see the people around us adopt a fad, style, attitude or behavior, we tend to join in as well. It's called the "Bandwagon Effect" and it influences all kinds of actions and behaviors.

🤔 So how can we as marketers use this natural inclination effectively? Can the Bandwagon Effect help us craft more compelling marketing campaigns?

Please enjoy this clip from my talk "7 Psychological Triggers Every Marketer Should Master" given at Digital Summit in Portland, OR in June 2019.

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