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The First Ever 'One Brand' Coca Cola Advertising
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Coca-Cola has unveiled the workings of its ‘One Brand’ marking the first ever time the company will market its entire range in the one global campaign.
Uniting Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under a single banner, the strategy will look to tap “universal storytelling and everyday moments” under the ‘Taste the Feeling’ tagline, claimed the business.
Uniting Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under a single banner, the strategy will look to tap “universal storytelling and everyday moments” under the ‘Taste the Feeling’ tagline, claimed the business.