ARLA AND DUVAL GUILLAUME GO PLANT-BASED WITH JÖRD

After months of intense collaboration on everything from product innovation to brand strategy and communication, milk manufacturer Arla and Duval Guillaume launch their first international campaign for JÖRD: the very first plant-based brand from Arla.

The launch film is a fresh interpretation of Meredith Brooks 90’s hit “I’m a bitch”. The song was used as a tribute to those who have a lust for life, want to try everything all at once and can’t be labelled as just one thing.