Meet the matcha brothers disrupting coffee culture | MatchaBar | WOBI

Will matcha latte become the new iced coffee? MatchaBar founders Max and Graham Fortgang think so. As students, the native New Yorkers were caffeine addicts looking for an alternative to coffee. They stumbled upon matcha and the rest is history. In this episode of Entrepreneurs, co-founders of MatchaBar share what sparked their idea to start the business that is revolutionizing the tea industry.

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