AD LEGEND Piyush Pandey on How He Made India’s Biggest Ads, Creativity & The Art of Storytelling

Join us for an insightful conversation with Piyush Pandey, the creative genius behind some of India's most iconic advertisements. In this episode, Piyush shares his secrets to unlocking creativity, finding inspiration, and crafting memorable campaigns that resonate with audiences nationwide. From the ads for Dairy Milk, Vodafone, Fewikwik to iconic taglines such as “Har Ghar Kuch Kehta Hai," Piyush takes us on a journey through his illustrious career, offering valuable insights into the art of storytelling and brand building. Whether you're an aspiring marketer or simply curious about the magic behind India's biggest ads, this episode is sure to inspire and captivate.

Navigate your way through the conversation -
0:00:00 - 0:01:02 Sneak Peek : Coming Up!
0:01:03 - 0:04:10 Introducing our guest : Piyush Pandey(Chief Advisor - Ogilvy India)
0:04:11 - 0:16:15 “Engagement is key to Communication!” The Evolution of Advertising
0:16:16 - 0:30:38 Piyush Pandey's journey to becoming the 'Ad-Man of India' and Iconic Ad Campaigns
0:30:39 - 0:40:58 Institution V/S Individual : Navigating Insecurities in a Creative Career
0:40:59 - 0:48:47 Piyush's Mentors and the Art of Great Storytelling
0:48:48 - 0:57:43 The Power of Encouragement in Fostering Creativity
0:57:44 - 1:05:30 Building Ogilvy India: Piyush's Leadership Journey
1:05:31 - 1:19:29 Is the Advertising Industry Shrinking? Piyush's Insights on Startups
1:19:30 - 1:25:15 The Story and Culture of Ogilvy: A Legacy of Creativity
1:25:16 - 1:26:12 Piyush Pandey's Current Ventures and Pastimes
1:26:13 - 1:27:38 Piyush’s Advice for Aspiring Creatives
1:27:39 - 1:28:04 Thanking our guest

[majeedahmad]

I randomly recalled the Ad guru Piyush Pandey and, being a creative adman myself with an agency of my own, I decided to scroll through and came across an interview with Mr. Pandey. Interestingly, he’s almost my age! During my time at Chaitra Leo Burnett, he was with O&M, and now, he has reached the pinnacle of success in the advertising world, becoming an icon to be remembered forever.
I thoroughly enjoyed the show. Thank you, Shantanu, and a big salute to the Ad guru.

[harshrajsingh]

Amazing conversation! Thankyou "Naayi ki Dukaan with Shantanu" for bringing Piyush Pandey and inspiring us.

[shubhobrotodas]

The purist...you can just listen to him endlessly. Masterclass in storytelling! And his wit....no hair on the head and you run Bombay Shaving Company...hilarious! Thanks for bringing this insightful conversation....

[bipin]

When he talks about data he is talking about Tangibles(Objective) and when he talks about human emotions and experience he is talking about intangibles (subjective).
From his perspective today's marketers are number driven scientific in its core and earlier it was Human experience and interpersonal network driven and hence very artistic in its core..., !!!
Imagine an Amalgamation of both approaches, to briefly explain where you put both Artistic and scientific at the extremes of a scale and then make a conscious effort to meet in the middle....what Brilliant Marketing would emerge out of it !!!!

[Sam-rbv]

That's Indian Advertising's foremost Storyteller playing on the frontfoot with his legendary wit against the debutant bowling machine of an entrepreneur.

[gauravpawar]

I like the way he folded his hands before the legend in the end. He deserves all that respect and more.

[brianphillips]

That is where I learnt about advertising.... followed by that thump on the table. This said it all!

[noname_]

Finally !! The Guru here, yea Artist ek taraf and Data alag taraf

[LetsdoFoodiyapa]

I had never watched any of your videos before, but now I am a subscriber. Thanks to Sir Piyush Pandey, who has always been and will always be my inspiration. I loved each and every story he shared, and I’m grateful for the memorable 1.5 hours you made it Mr. Nayi ki Dukan. Thank you for making it so impactful!

[adityakhetre]

"Nayi ki dukaan with Shantanu" what a tagline 🔥

[anujgupta]

arrey yaar, I wish you guys had put some clips/gifs/screenshots of the ad campaigns when they were mentioned by Piyush.

[HumanBeing]

THANK YOU Shantanu! I was craving to listen to the genius!

[mitanshusatla]

Lovely. There has to be a part 2 with Mr. Piyush Pandey. This one was slightly below expectations purely because the man doesn't do many interviews and every word spoken by him is Gold. Entrepreneurs definitely need to listen to more of him, this much is not enough, it feels incomplete.

[kaustubhghate]

Thanks Shantanu for this legendary talk. Keep on inviting such legends.

[SecretsofAsh]

One of the very few podcasts I have listened end to end without missing a word. Thank you Shantanu for hosting such a legend.

[sasidhardandigunta]

great timing " i am demanding my coffee"" 37:43

[anugyatripathi]

Insightful conversation...Big respect for Piyush Sir...❤

[EastIndianSongs]

U brought in the Legend shantanu always been fascinated with the mr Pandey. Loved his Book the Pandemonium Kudos

[govuxyz]

the start convo regarding Naai just hit so hard all of a sudden.
In Eastern UP Naai played the role of rishte wale but also they are one of the few people who are with the family in all events from weddings to death ie Tervi/Mayyat.
Naai also evolved into caste groups who are to be taken care of by the wealthy so during any event the 1st recipient of all the daan/dakshina used to be the Naai family.
Even modern day Naai are 1 such profession who is inside your personal space and has to enter into some chatter and force a conversation in. The music/movies playing in the background have also gotten a cult status in pop world. Now with premiumisation of the industry the appearance has become formal like a brand name of salons and a uniform like tshirt etc but the essence of gossip/chatter is still the same as people show up to fix their insecurities every month - the beard should be exactly dense and hairlines sharply defended. Loyalty towards your barber is also sacred lol

[Yes_Im_Adarsh]

Once I traveled from Vrindavan to Taj Mahal in tractor because I was curious and had that kida I took lift for him & had good conversations on the way to Taj Mahal 😅❤