How to do negative targeting for books (Amazon Ads for Authors)

Why and when should you use the negative targeting feature in your campaigns? What books or words should you definitely be negative targeting?

What is the difference between negative phrase and negative exact targeting?

When you don't use negative targeting you will blow through your budget without possibly ever showing up in front of the audience you actually want to get in front of.

In this video we provide the step by step instructions and best practices for using negative targeting within your Amazon ad campaigns.