Lecture 1-Introduction to Marketing Research

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[TheNachoDaddy]

17:24 The irony is not lost on the fact that we’re watching this on YouTube and the platform is used as a case study here.

[jogendranayak]

Thanks everyone. Kindly use the videos and in case you need any further clarification kindly post a question so that I can try to answer.

[RakibulIslam-illc]

I am from Bangladesh,
Thank you sir,
For Discussing briefly about Marketing Research,
It is so useful for Marketing students,

[AaronvainvainVain]

love this lecture because it is very easy to get the concept

[Saladkiss]

This is a perfect review of these concepts. Thank you for the great materials!

[rainmasarate]

I'm from Philippines.
Thank sir! It's helpful to me because I'm marketing student.

[vamsikrishna]

🎯 Key Takeaways for quick navigation:

00:18 📊 Marketing research is vital in today's business world, involving theory and data analysis.
03:05 🍏 Marketing aims to create value for customers.
05:49 🔍 Five marketing concepts: production, product, sales, marketing, and societal marketing.
08:32 📊 Segmenting the market helps target customer groups effectively.
19:46 💡 Market research identifies opportunities and solves market-specific problems.
23:23 📈 Marketing research includes forecasting market trends.
25:58 🐂 Problem-solving research involves segmentation and creating suitable products and pricing.
28:11 💰 Pricing policies need careful consideration.
29:32 🔄 Marketing research is influenced by external factors.

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[vishnurolli]

Thank you Dr. Naik for the lectures, i have gone through all the lecture which are really helpful to foreign university students also i am one among them. Kindly include topics like Discrete Choice Analysis, Information Display Matrix and Methods of Prognosis.

[Koteshwar.LINGAPUTTU]

Excellent session in all aspects like presentation, content etc.,

[dr.bhuvaneshsharma]

What I can understand all that teaching critical subject in a easy way. I got lots of clarity. Thanks sir

[DrMohanMuthal]

Great Indian market research video 🎉🎉🎉

[CharacterDesign]

This lecture was amazing! Thank you so much for sharing your knowledge with us.

[suindude]

I am always a fond of IIT Roorkee, hence, I found the great improvisation of theoritical.

[lijojose]

thank you sir .its very intresting and helpfull

[laxmanpokhrel]

Excellent effort Sir... I am great full for your work...

[summerwu]

Dear Dr. Naik. I am a fresh marketing girl from China. I have no knowledge about marketing. Could you tell me how can I finish a marketing plan for my customer? Our customer need me to do a marketing plan to drive the sales...I do not know how ..pls help..

[kashishhinduja]

I am very much thankful to you for this amazing knowledge sharing

[dailylifestyle]

Thank u soo much sir for ur great effort.

[nayidishaye]

Thank you so much sir.it's such an amazing information about marketing research.

[RiderManDelhi]

I am doing this work. It's been more than 10 years.