Demystifying Audience Modeling with Data Viz | Softcrylic Webinar Series | Softcrylic

In this webinar, we walk through an example of Audience Modeling and explore the ways in which data visualization can enrich this process. We briefly cover establishing KPIs and running an ML model before focusing on the power of data viz for interpretation of clustering results. Finally, we look at how to utilize these findings to drive a lift in ROAS.

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