The Mindset Behind a Successful CEO with John Sampogna

Is your leadership approach setting your business up for success or leading it toward critical failure? In this episode of Secrets of the Corporate Game, host Kendall Berg sits down with John Sampogna to uncover what it takes to lead and grow a successful business in today’s competitive landscape. John, the CEO and Co-founder of Wondersauce, shares how his leadership has guided the company into becoming a 75-person powerhouse in brand storytelling and digital experiences—with over 90% of clients returning for repeat business.

The conversation explores the crucial distinction between taking calculated risks and chasing bad ideas, the importance of aligning leadership decisions with broader client strategies, and how effective communication can make or break both client relationships and team morale. John also reveals the challenges of scaling a company while maintaining ethical business practices, offering essential advice for leaders and aspiring entrepreneurs on critically assessing their ideas before taking the plunge.

About John Sampogna

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00:00 Intro Starting a Business and Risk Assessment
3:18 Building and Managing a Successful Agency
11: Growth opportunities for employees as a key success metric
19:03 Client Relationships and Communication
28:26 Concept of 'cost of doing business' for managing stress and expectations