What is localization?

What is localization? A good way to understand this term would be to compare it with the term “translation”. Translation is the process of converting content from one language to another, while localization goes beyond language to adapt content to the cultural, social, and linguistic context of the target audience.
Translation can be effective in conveying the core meaning of content, but may not take into account the linguistic and cultural nuances of the target language. Localization, on the other hand, ensures that the content is culturally appropriate and resonates with the target audience. It therefore engages learners more effectively and is better suited to achieve the desired learning outcomes. Overall, localization is the best approach to creating effective e-learning content in a global context.

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