Social Enterprise by Design - Dion Hinchcliffe - INTERSECTION 2014

Traditional organizations around the world are now beginning the intentional effort to re-design themselves en masse for the contemporary digital world. Transformative technologies such as social media, digital ecosystems, and community-powered processes are often driving these changes. But smart organizational design, open and community-based process re-engineering, and careful cultivation of network capital is required to deliver meaningful results. The data now seems to show that the major challenge of making the transition to next-generation business in the current stage of industry maturity is a lack of balance between the sizes, motivations, and interests of employees, business parnters, customers, and the marketplace. Fortunately, it's also clear that this situation doesn't have to exist. Organizations that pro-actively re-design their structures and processes at scale are beginning to distinguish themselves from their peers in terms of real business performance. To see how to make the transition, we can explore how organizations can achieve these results today.