How to Create Logos That Last with Allan Peters

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Jacob Cass interviews Allan Peters, a master of logo design and brand design. They discuss what makes a logo timeless and the importance of logos in brand extensions. 

Allan shares his process for creating logos that last and highlights the key pillars of a timeless logo. He also provides examples of timeless logos and discusses the challenges of building a brand identity around a simple mark. The conversation concludes with advice for beginners on expanding a brand mark. 

Allan Peters then discusses his process for creating brand extensions and the importance of incorporating subtle brand elements into design. He shares examples of brands that are recognizable even without their logos. Peters also explains his logo design process, which involves extensive sketching and collaboration with clients. 

He emphasizes the importance of positive client interactions and the need to create logos that clients love and feel proud to wear. 

Peters also discusses his recent success on social media with his reels, which showcase his design process and the moments of inspiration. 

He mentions upcoming events where people can connect with him and purchase his book.

ABOUT THIS INTERVIEW:

CHAPTERS
00:00
Introduction and Background of Allan Peters
05:38
Importance of Timeless Logos
08:30
Pillars of a Timeless Logo
14:21
Examples of Timeless Logos
18:42
Approach to Brand Extensions
28:28
Advice for Beginners on Expanding a Brand Mark
32:49
Recognizable Brands Without Logos
36:11
The Logo Design Process and Client Collaboration
43:12
The Importance of Positive Client Interactions
51:17
Success on Social Media with Design Reels
55:44
Upcoming Events and Opportunities to Connect

#LogoDesign #GraphicDesign #Branding #DesignInspiration #LogoInspiration #DesignTips
#CreativeDesign #DesignProcess #BrandIdentity #LogoCreation #DesignStrategy #DesignWithPurpose #DesignerLife #AllanPeters #timelessdesign

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Love your videos so insightful. Thanks Allan. I unable to buy your book even though I love to have a copy cause am broke but your Instagram post have been helpful in my learning

omoifoakharoh
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Did he just say apple could have a lame brand

rsherally