4Cs Model of Trade Marketing | Marketing & Sales | Startup Founder & Entrepreneur | RBNC

Sales Roles:
1. Push products into Distribution System
2. Make sure products are AVAILABILITY

Marketing Roles:
1. Build Brands
2. Bring in Customers

Trade Marketing Roles:
1. Develop & Manage Distributor, Retailer
2. Make sure products are VISIBILITY
3. Marketing at POS

4Cs Model of Trade Marketing:
1. Customer Development:
a. Channel Development
b. Trade Discount Policy
c. Loyalty Program
d. Customer Events

2. Category Development:
a. Penetration Strategy
b. Portfolio Strategy
c. Pack-size strategy
d. Pricing Strategy

3. Consumer Engagement:
a. Consumer Promotion
b. Merchandising
c. Point of Sales Material (POSM)
d. Point of Purchase (POP) Activation

4. Company Engagement:
a. Sales forecast, target
b. Sales brief
c. Visibility/Display Contest
d. Penetration Contest

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#trademarketing #promotionalmarketing #RBNC

[RBNC.GLOBAL]

4Cs Model of Trade Marketing:

1. Customer Development:
a. Channel Development
b. Trade Discount Policy
c. Loyalty Program
d. Customer Events

2. Category Development:
a. Penetration Strategy
b. Portfolio Strategy
c. Pack-size strategy
d. Pricing Strategy

3. Consumer Engagement:
a. Consumer Promotion
b. Merchandising
c. Point of Sales Material (POSM)
d. Point of Purchase (POP) Activation

4. Company Engagement:
a. Sales forecast, target
b. Sales brief
c. Visibility/Display Contest
d. Penetration Contest

[MohamedIbrahim-lnov]

Hi
Could you please Clarify meaning of POSM and POP activation
Thx

[Aaron-yjjd]

I love your video, art & business go together, you rock!

[ntcuongct]

dear friends, I have a question: 1/ Could you explain the role and action of trade marketing team in go-to-market strategy?. Thanks.

[hansang]

HEllO, I'm a marketing staff in Korea. Can I see the capture of those images in your video for my blog posting?

[ntcuongct]

Dear Friends, I have a question:
1/ What are the basic indicators when I determine the brand position from which I will launch appropriate promotional campaigns?. Thank you.

[ntcuongct]

Dear Friends, I have a question: 1/ What's meaning of "Target of Trade" and how do I calculate?. Thank you.

[ntcuongct]

dear Friends, I have a situation: I have measured the sales baseline of product X to be 2, I offer a buy 3 get 1 free promotion with the expectation of increasing the baseline to 3. Do you think this promotion is feasible?

[ntcuongct]

Dear Friends, I have a question:
1/ For Trade marketing, what tools will they use to increase sales baselines?. Thank you.

[ntcuongct]

dear Friends, I have a questions: 1/ What are data I should focus and collect if I build Growth Model of the new sale channel?. Thanks.