How to Digitize Corporate Logos into Embroidery Designs - Tips & Tricks

In this video, I'll walk you through how to digitizing a corporate logo into an embroidery design. Have you ever had one of those times you were about to commit to something and that little voice inside you is saying, “don’t do it, don’t do it!”?

Well in this video I should have listened to that little voice as I bit off a bit more than I could chew. We have a pretty tight schedule at the Embroidery Legacy, we have to be very careful with how we delegate our time.

In this situation, I saw what I would consider a very advanced “corporate design” that would challenge the best of digitizers posted in our “Wilcom Hatch Facts FB Group” (link below). The digitizer was having difficulty with designs and was asking for input, I knew trying to assist with written input would easily turn into a small novel… and that’s when I thought to myself, this would make a great educational video. Be sure to tune into this week's video as I share tons of useful tips and tricks when it comes to the theory behind digitizing a corporate design.

All that said, this ten-minute video ended up requiring hours of digitizing plus running a sample on the machine and it has become a great reminder as to why I am so happy that my corporate digitizing days are long over.

A good corporate digitizer always needs to take two things into consideration. First is that the design/logo is the customer's identity and they usually do not take it lightly when you start messing with their artwork. You almost need to be a “little sneaky” about it, make changes they will not notice to increase the look and quality of the finished embroidered design. If their first reaction is, “that looks great”, then they are happy and won’t even notice the “little” changes you made. Why did we make changes in the first place? Because embroidery and print are two vastly different processes and seeing as we are using thread and not ink, we need to make adjustments with regards to details within a design.

Second, and equally important is that an embroidery design needs to be digitized to be “production friendly”. Embroiders make far more money when designs run well on their machines. Designs with fewer trims and less density save time and when a design is mapped/sequenced properly the finished quality of the design is always better.

Our roots began with implementing these recipes, as contract embroiderers in the 1950s throughout the ’90s, and that same care and dedication to quality is what has kept us in business ever since. Even though I now digitize “fun” designs that are not critiqued the same way my commercial designs used to be, I feel both teaching and implementing quality is important to our Embroidery Legacy and yours.

Thanks for watching!

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[EmbroideryLegacy]

Download your 30 day free trial of Hatch Embroidery Software below :)

[katherinedeguzman]

What do you mean by adjusting push and pull? (I’m very new to digitizing)

[jimmypg]

I wish I knew all that you used for this great work, thanks!

[SodBustersMetalDetecting]

I have been struggling to get my logo embroidered onto hats. Most aren't as experienced as you. Nice work

[bernadettelugosi]

love your videos I learn so much. Also have been working on level 2 of the dream course.

[emanavac]

Hello Embroider Legacy team! I do have a question, do all the elements need to have underlay?

[copyartwork]

Great job! Many people don't realize how important the sequence of stitching and push/pull comp are

[wesleywalker]

I downloaded the free trial of Hatch a couple weeks ago. Needless to say I am hooked! For a complete beginner to be able to make complex designs it will be worth every penny

[zeshanali]

Hello sir would you tell me please how much stitches value for polo t shirt

[richardsoto]

Im new to embroidery, your work is amazing!
I have DRAWings xl software
Do you have any thoughts on this software?
I will be studying alot of your videos!

[trendyvin]

this is a gem 💎 I got tired of telling manufacturers my design is too complex. now I can do it myself, thanks john!

[SORBETVM]

Was this made in Hatch digitizer? I've been trying to crash course into digitizing some illustrations for an embroidered production run but I feel like this type of detail is not possible in hatch digitizer. The only software I've seen capable of this type of work is wilcom embroidery studio. I have inquired about about embroidery studio on wilcom's website but have yet to recieve any reply. I wish embroidery studio was as accessible as hatch is, as i believe it's a more capable product.

[nancychism]

I have gotten a BUNCH of nuggets from THIS video!! Thanks, John!!

[OchwoYokim-io]

It's nice but I have this one here that I need help on it

[ehart]

I have a question, that's going to sound strange. I understand the order of digitizing when it comes to hats. Let's take this log for example, if i we're doing it as a 10 inch flat, what you suggest as my order of operation.

[marykaylong]

The circle looks a bit oval. Is there a rule of thumb as for the height to width for doing perfect circles with lots of fill like this?

[darkvisionstudios]

About how long would it take you to digitize a logo like this ?

[carinabam]

Hallo please show us how to digitize "Patch Merrow Border"

[joetkeshub]

Great post of a seasoned professional. Thank you John. As instructive as helpful.

[Stoixodetiss]

May i aske you something ? How much density we need to use for large areas, something like 150mm x 70mm ?