TP ICAP Brand identity creation showcase film

The acquisition of ICAP by Tullett Prebon created the world's largest interdealer broker, TP ICAP. As a global firm of professional intermediaries, they play a pivotal role in the world's financial, energy and commodities market. A brand needed to be created that attracted new talent and reflected their position as pioneers within their industry.

Coming in to work with Handsome after their initial creation of a logo and theme of keeping ‘markets in motion’, I worked on developing a brand for them. This included:

- Creation of an imagery style and graphic brand language,
- Brand guidelines,
- The conceptualisation and creation of a brand film,
- Advertising, posters and a website,
- Environmental graphics for their offices and even a range of taxi liveries.

This is a video I made to show some of that process