5 Common Landing Page Mistakes that are Killing Your Conversions | EP 3

Watch out for these 5 common landing page mistakes that could be dramatically hurting your conversion rates. We’ll go over why certain design choices, confusing messaging, or poor call-to-actions can drive potential customers away, leading to minimal conversions. You’ll learn how to avoid these errors and how to implement simple fixes to optimise your landing page for better results. Whether you’re new to building landing pages or looking to improve an existing one, these 5 tips will help you increase your conversion rate and get more out of your landing page.

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00:00 Introduction
00:32 Mistake 1 - Talking Too Much about Yourself
04:16 Mistake 2 - Not Knowing your Audience
08:03 Mistake 3 - A Weak offer
10:17 Mistake 4 - Not Showing Enough Social Proof
12:31 Mistake 5 - Offering Too Many Choices

Frequently Asked Questions:
What is a landing page conversion rate?
A landing page conversion rate is the percentage of visitors who take a desired action on your page, such as signing up for a newsletter. A good conversion rate varies by industry but usually falls between 2% and 5%.

How does design affect landing page conversions?
A cluttered or poorly designed landing page can confuse visitors and cause them to click off. Simple layouts, clear headings, and easy navigation help guide visitors towards your call-to-action, improving your chances of a conversion.

Why is a strong call-to-action important?
A strong call-to-action tells visitors exactly what you want them to do next. Weak or confusing CTAs leave people confused, which usually results in lower conversions. Make sure your CTA is clear, visible, and oriented around one action.

What should I avoid when writing copy on my landing page?
Avoid vague or complicated language that confuses your audience. Your copy should be easy to understand, focusing on benefits rather than features. Make sure it answers the question: “What’s in it for me?”

How can I track my landing page conversions?
You can use tools like Google Analytics to see how many visitors are taking action on your landing page, or tools like Microsoft Clarity to see how people navigate on your page. These insights help you understand what’s working and what’s not.

How often should I update my landing page?
It’s good practice to test and optimise your landing page regularly. Running A/B tests on different images, headlines, or call-to-actions can help you find what works best for the people visiting your website.